“Using systems thinking though, and looking deeper – leaving out the foil, but looking at the stamping process – embossing and debossing can add dimensionality and interest to a piece without impacting recyclability and can, depending on the application, be more effective on the store shelf than adding additional inks or foils, The tactile quality of a package is an important and often overlooked “color” in the packaging designer’s pallet. Getting a product into a consumer’s hand, and then sealing the deal with a well-considered feel, is a very effective tool to get people to the final step of taking the product home. To do all that without adding resources impacting recyclability is a truly elegant solution indeed.”

Read here for more info http://http://www.mcd.net/ace-files/StampingOutSustainability_Article.pdf